Switch Superbowl Ad Nets Positive Interest, Hits 3.6 Million Views Online

Amid the 51st Super Bowl that aired on February 5th, Nintendo aired their much-vaunted first commerical for the Nintendo Switch in North America. Based on data collected by Ace Metrix, the Switch commercial had a positive impact among the viewing audience.

For reference, here again is Nintendo’s 30 second “Switch & Play” spot, which cost an estimated $5 million to air on Sunday night:

From a poll of 500 viewers, Nintendo’s Switch ad performed highly among ‘new content’ ads, based on metrics of “Attention, Likeability, Information, Change, Relevance, Desire and Watchability”. Only commercials from Ford, Audi, and King’s Hawaiian performed higher in the charts.

  1. Ford – Go Further* (appeared before and after the game)
  2. Audi – Daughter
  3. King’s Hawaiian – False Cabinet
  4. Nintendo – Switch & Play
  5. Kia – Hero’s Journey
  6. Skittles – Romance
  7. LIFEWTR – Inspiration
  8. Febreze – Halftime Bathroom Break is Coming
  9. Wonderful Pistachios – Ernie Gets Physical
  10. Honda – Yearbooks

Immediately following the commercial’s airing, Google searches for Switch, Nintendo, and Zelda spiked sharply, considered “Breakout” rankings (via App Trigger).

Nintendo Super Bowl SEO

Nintendo Switch Super Bowl Results

The airing of the Switch commercial during the Super Bowl also had an effect on the official YouTube upload. Prior to the Bowl, the Switch ad was viewed 765,000 times, which rose to nearly 900,000 views following the game. The same increase applied to the extended ad for the Switch as well, swelling from 2,670,000 million to 3.6 million views.

Nintendo plans to ship 2 million Switch consoles during Fiscal Year 2017, which ends on March 31st. For those unable to secure a pre-order before the global launch on March 3rd, CEO Tatsumi Kimishima has promised a steady flow of units following launch, a result of the hybrid console’s positive pre-release reception.

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A man with a plan. My favorite video game franchise is Pokemon, but his favorite video game is Resident Evil 4. I can also tell you trivial cartoon factoids.