Reggie Fils-Aime: We are Working on Supply and Demand with Amiibo

The amiibo drought is very real, especially now that the holiday season is coming to a close. Not only did high-demand characters like Marth and Animal Crossing’s Villager disappear without a trace from stores, but the rest of the figure line is becoming hard to find as well. Fortunately for the collector in all of us, Nintendo is looking to address this.

In an interview with The Seattle Times, NoA President Reggie FilsAimes mentioned the amiibo shortage as a supply and demand issue. He specified that, “we’re looking hard at addressing that opportunity. We don’t want to leave any opportunity uncovered with these figures.”

In the same interview, Reggie revealed that the company’s business is doing far better in 2014 than the year before, but are still looking to expand the install base. He accredited major releases like Super Smash Bros. for Wii U and Mario Kart 8 with the driven business. With that in mind, the company expects to see a profit for the fiscal year ending in March.

It would appear that amiibos are a big part of Nintendo’s relative success this year as much as Smash Bros. is. Are you forever hopeful that Nintendo will revive the hard-to-find amiibo characters?

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Editor-in-Chief (Former)

A man with a plan. My favorite video game franchise is Pokemon, but his favorite video game is Resident Evil 4. I can also tell you trivial cartoon factoids.