Pokémon Go Generated $950 Million In Revenue For 2016

Mobile analyst App Annie reports that Pokémon Go generated an astounding $950 million in revenue across 2016. It was also the most-downloaded app worldwide for the year, on both iOS and Google Play app stores. In raw revenue, only Monster Strike and Clash Royale made more money than Pokémon Go.

Pokémon Go’s success extends far beyond how much money it made, but also how fast it made that money. Pokémon Go was able to reach $800 million faster than any mobile game in history. That’s 90 days compared to Candy Crush Saga (250), Puzzle & Dragons (400), and Clash of Clans (500).

Pokemon Go was the fastest to reach $800 million in revenue.

To wit, Pokémon Go generated more revenue worldwide in 2016 than the box office total of Batman V Superman: Dawn of Justice, which took in $872.2 million. App Annie credits Pokémon Go’s success to attracting non-gamers and to:

…the game’s beloved intellectual property, simple mechanics, real-world augmented reality gameplay, and perhaps most of all, its social nature.

Pokémon Go was also an asset to the Pokémon brand as a whole. The mobile sensation helped to increase the sales of legacy Pokémon titles on the 3DS and Pokémon merchandise. It also benefited Pokémon Sun and Moon, which enjoyed the biggest Nintendo launch ever, selling over 7 million copies worldwide in its launch window.

As for the players still catching Pokémon in the world through their phones, Pokémon Go will continue to receive updates that add in new Pokémon and adjustments to the experience.

 

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About The Author

Editor-in-Chief (Former)

A man with a plan. My favorite video game franchise is Pokemon, but his favorite video game is Resident Evil 4. I can also tell you trivial cartoon factoids.