Nintendo’s Share Prices Take a Big Fall – $1.2 Billion Dollars Knocked Off Market Value


Nintendo’s share prices have fallen significantly after the company cut it’s sales forecast by two-thirds.

Iwata “has to take responsibility for the Wii U missing the mark,” Pachter said. “He will be under pressure to make dramatic changes. If he can do so while remaining in charge, more power to him, but they need to make some changes.”

Iwata has said that he’s considering changing the company’s business model. If it will be a big change? Well, that’s another story. If you weren’t already aware, here’s what he said about the new business structure:

“We cannot continue a business without winning, we must take a sceptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each.”

“We are thinking about a new business structure,” Iwata added. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.”

Nintendo fell by 6.2% to 13,745 (it’s biggest fall since September 9) So things aren’t looking good for Nintendo right now, but I think Nintendo will find a way out of this. If anyone is known for innovation, it’s Nintendo.

Iwata has admitted that he misread the North American and European market so hopefully this error wasn’t intentional. We can only hope that Nintendo does better in the future. Good luck to the big N!

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