Nintendo Is Thinking About a New Business Structure


I think it’s pretty clear that Nintendo hasn’t been doing too well with sales this year. I mean, the 3DS is doing great and everything, but it’s obvious that Nintendo needs to improve with the Wii U. I personally think that home consoles from Nintendo deliver a fun and exciting experience as well as get them more fans and Nintendo needs more of that.

After announcing brutal cut in the Wii U sales forecast (9 million to 2.8 million) Iwata, the President of the Japanese division, still has hope. He thinks that it’s time for a “new business structure”. Here’s what he had to say:

“We cannot continue a business without winning,” Iwata said on Friday during a press conference attended by Bloomberg. “We must take a sceptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each.”

“We are thinking about a new business structure,” Iwata added. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.”

So it seems as though  Nintendo is finally giving in to developing on smartphones. I think that Nintendo could really be making a better decision here. Instead of developing add-on apps on smartphones, they should leverage the stellar sales of the 3DS to propel the Wii U sales. If you think about it, people actually compare Nintendo’s handhelds to smartphones. The 3DS shares a lot of the same capabilities (and more have may possibly be added) as the smartphones.

I guess we can only hope that Nintendo does better from here on out.



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