Nintendo Switch Sells 81k In UK Over Opening Weekend

The Switch is off to a good start in the UK market, selling 81,000 units in its first weekend. According to MVC, this is double the opening week sales of the Wii U, which moved 40,000 units back in November 2012. However, a number of other platforms still sold more than the Switch in the same time frame, including the original Wii and the 3DS.

Switch software also charted well in the region. Legend of Zelda: Breath of the Wild placed second in the UK’s Software Charts, just below Sony’s own open world Horizon Zero Dawn. 1-2-Switch charted at #4 and Konami’s Super Bomberman R was #7.

While Breath of the Wild was the best-selling Switch game, accounting for 75% of Switch’s software sales, it still sold less than Twilight Princess did at the Wii launch.

Coinciding with the positive launch, Nintendo’s share value rose by 4% over the weekend. This marks the highest point for Nintendo’s stock in a month. Piers Harding-Rolls of research firm IHS Markit says that while this early momentum is good for the company, it will take the long tail of sales to keep the Switch in a good light.

“While this early adoption phase is important to build sales momentum, it can only take the Switch so far,” Piers elaborated as quoted by Bloomberg. “Convincing a wider audience to commit to the platform will take some work. A mixture of compelling content and features, price point, word of mouth and effective marketing will all need to come together to engage this broader audience.

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A man with a plan. My favorite video game franchise is Pokemon, but his favorite video game is Resident Evil 4. I can also tell you trivial cartoon factoids.