Nintendo Switch Bestowed Honor Of Company’s First Super Bowl Ad

For the first time ever, Nintendo will launch a commercial during the Super Bowl, in particular to promote the upcoming Nintendo Switch. The company’s North American branch uploaded a trio of videos today for the campaign, all drawing from a four minute promo. The song used across these ads is Imagine Dragon’s Believe.

Here’s the actual 30 second ad you’ll see during the big game on February 5th, this one focused on Zelda: Breath of the Wild:

Here’s the extended cut running at 90 seconds, which not only includes Breath of the Wild, but other early Switch titles such as Splatoon 2, 1-2-Switch, and ARMS.

According to Forbes, Nintendo likely spent $5 million on the commercial, including the payment to get it on the airways during the game. This figure is the going rate for 30 second spots for the Super Bowl this year.

In speaking to TIME, Nintendo’s marketing head Nick Chavez explained why they are targeting the Super Bowl audience: to capitalize on the excitement for the Switch generated since October and to grab the widest audience of eyeballs possible.

There’s no bigger stage in the U.S. on which to showcase the platform. I think it speaks to our confidence in the system. Think about your 40- to 45-year-old parent who has really fond memories of playing Zelda growing up, sitting there watching Super Bowl with their 10- or 12-year-old child who maybe hasn’t experienced Zelda yet.

We heard from U.S. gamers that they were tremendously excited about the proposition [of Switch], and that they couldn’t wait to experience the power of a home console portably within their own homes. Not only inside the home and outside, but just moving from room to room

While Pokémon had a Super Bowl commercial last year for the franchise’s 20th anniversary, the Pokémon brand is managed by The Pokémon Company rather than Nintendo itself. This makes the decision to have a Super Bowl ad for their upcoming console a historic decision for the company.

For comparison’s sake, here is the Wii U’s own first commercial, from back in November 2012 before it’s own launch:

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A man with a plan. My favorite video game franchise is Pokemon, but his favorite video game is Resident Evil 4. I can also tell you trivial cartoon factoids.