Nintendo Offers Statement on Amiibo Struggles: More Re-Issues, Closer Relations with Retailers

Mario Amiibo

Nintendo’s amiibo frustrations have hit a crescendo of late. With Wave 4 of the Super Smash Bros. line not even out until the end of May, many fans have been ready to throw in the towel on collecting all the figures. Pre-orders have broken GameStop’s internal system, Greninja pre-orders forced people to stand in line all night to get only a few per store, and the supply in general has not been there.

After months of silence to the general public, Nintendo of America issued a statement regarding amiibo shortages. In a statement no doubt vetted by PR firm Golin/Harris, the company promises to make things better in the future, from retailer communications to reprints of rare, desirable figures. (Portions in bold for emphasis.)

We appreciate the enthusiasm that our fans continue to show toward amiibo. Sales for the product have exceeded our expectations. We understand how frustrating it can be at times if consumers are unable to find certain figures, and we apologize for that.

We’re trying to meet the demands of our fans and consumers by increasing the amount of amiibo we manufacture and ship to retail. We may continue to see consumer demand outpace supply levels for certain characters at times, but we will do our best to prevent that from happening.

As our library of amiibo continues to grow, some figures will be easier to find than others. We are constantly looking for the opportunity to reissue amiibo and are already making plans to bring back some currently out-of-stock amiibo figures. Stay tuned for details.

Nintendo plans to make it easier for consumers to know when new amiibo are on the way, through Nintendo press announcements, timely updates on our social media channels and working closely with retailers.

We remain committed to keeping amiibo affordable and easy to access as a platform to enhance game-play experiences. These plans include Animal Crossing amiibo cards that will become available by the end of 2015, and a free-to-download app for Wii U called amiibo tap: Nintendo’s Greatest Bits that launched on April 30, 2015, that lets consumers enjoy playable scenes from certain NES and Super NES games with amiibo.

After weeks of slapping the faces of amiibo fans on Twitter and dealing with vitriolic hatred from all corners, it’s nice to see Nintendo take steps to placate the fears of consumers. We can only take them at their word until hard evidence appears that more rare amiibo will be restocked. Marth, on of the “Holy Trinity”, is set for a reprint this month in North America, and Villager has been re-issued in Japan, albeit with some ‘changes’.

As amiibo continues to roll out with new figures and series (with Splatoon getting its own line this month), Nintendo has quite a job on their hands to make the amiibo stock situation healthier. Does this news give you new hope for a better amiibo tomorrow? Let us know.

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Editor-in-Chief (Former)

A man with a plan. My favorite video game franchise is Pokemon, but his favorite video game is Resident Evil 4. I can also tell you trivial cartoon factoids.