Reggie Fils-Aime goes into details on Nintendo’s YouTube Affiliate Program

Recently Nintendo had announced its YouTube Affiliate Program. This program allowed YouTuber’s to earn profit for monetizing with Nintendo on their YouTube videos. The program had been announced after Nintendo had started putting their ads on videos that contained Nintendo gameplay. Let’s Plays were one of the prime genre of videos to receive these ads. With Nintendo’s new program, YouTubers can now get part of the money coming out of those ads for themselves.

In a recent interview with Kotaku, Reggie Fils-Aime, the president of Nintendo of America, had this to say on the program;

“Think of it as an affiliate program where we will be providing access to executives, information, etcetera, encouraging that group of affiliates to create content on our behalf. When we unveil our affiliate program it’ll be clear how different entities can play and likely there will be a place for the kinds of examples where you reference, like, look, ‘All I want to do is capture some of the content and put it out there,’ not add a lot of value. There’ll be a role for that.

But, candidly, what we really want is folks who are going to work with us to create some unique, compelling content, because we believe that benefits both entities. Again, you look at that Mega64 video, last time I looked, close to a million views, and that benefits them and that benefits us.


The first thing we needed to do was make sure that the content that’s out there was representative of the franchises. These are our lifeblood. These are our children. We needed to make sure that the content there was reflective of what these franchises are. The next step is working with the YouTube community to provide access to information, access to executives, to help them create world-class content, leveraging our franchises.”

Source: Kotaku Via: Nintendo Linked

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About The Author

Editor/Game Reviewer

He is a Hylian who has a knack for Nintendo. When he is taking a break from exploring Hyrule he can be found honing his tennis skills, taking part in musical theatre, or surfing the internet.