Nintendo Announces Partnership With Mobile Company DeNa, Mobile Games Inbound

After teasing their expansion into mobile development in January 2014, Nintendo did the impossible by announcing an alliance with Japanese mobile company DeNa. This marks a new era for Nintendo, as the two will create all-new mobile apps for a global audience.

As per the official press release:

Leveraging the strength of Nintendo’s intellectual property (IP) and game development skills in combination with DeNA’s world-class expertise in mobile games, both companies will develop and operate new game apps based on Nintendo’s IP, including its iconic game characters, for smart devices. The alliance is intended to complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide. Under the alliance, DeNA will also be able to strengthen its gaming business at a global scale by leveraging Nintendo’s IP. To ensure the quality of game experience that consumers expect from this alliance of Nintendo and DeNA, only new original games optimized for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.

Not only that, but DeNa is being given free reign on which IP they can choose to develop mobile games for (presumably excepting Pokémon, which is controlled by The Pokémon Company rather than Nintendo).

As expected, this business collaboration is mutually benefiting both Nintendo and DeNa, as Nintendo is set to aquire considerable shares in DeNa, or 10% of the company.

As part of the long-term relationship and commitment by each company, Nintendo and DeNA have also agreed to form a capital alliance. Under the capital alliance, Nintendo will acquire 15,081,000 of DeNA’s treasury shares, which corresponds to 10.00 percent of its total outstanding stock, for a total of approximately 22 billion yen. DeNA will simultaneously acquire 1,759,400 of Nintendo’s treasury shares, which corresponds to 1.24 percent of its outstanding stock, for a total of approximately 22 billion yen. The payment is due April 2, 2015.

There’s a lot to unpack with this sudden announcement, so stay tuned all morning for more news on Nintendo’s big mobile break. Are you surprised that Nintendo finally crossed the streams after moons of saying they wouldn’t?

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A man with a plan. My favorite video game franchise is Pokemon, but his favorite video game is Resident Evil 4. I can also tell you trivial cartoon factoids.