The Mysterious Case of the Discontinued Amiibo

Amiibo Cross-game compatibility

When Super Smash Bros. for Wii U launched in late-November, it carried Nintendo’s amiibo right alongside the hype wave. Such were their popularity that many amiibo figures instantly sold out. Some figures like Marth, Villager, and Wii Fit Trainer have all but become impossible to find anymore. But will they ever rise to retail again? In the past few weeks, there’s been conflicting reports regarding the fate of these certain amiibo, and it’s become a never-ending cycle.

These three amiibo figures had enough trouble meeting demand in the States ($100 Marths on ebay), but once they launched in the UK a week later, things got much worse. A week after release, British retailer GAME jacked up the prices on amiibo to £14.99, or £3 more than standard pricing, to cash in on demand. Fueling rumors of a limited run for certain figures, Canadian retailer VGP said on Twitter that there would be no more Marth, Villager, or Wii Fit Trainer figures.


However, Nintendo’s prodigal son David Young immediately contradicted this and said that no figures have been discontinued. As reported on Twitter, the issue with them has merely been resupply, he said.


Now, not long after that, Nintendo has responded to Kotaku, saying that only popular characters were guaranteed a restock. So, don’t hold your breath for restocks on the more obscure characters.

We will aim for certain amiibo to always be available. These will be for our most popular characters like Mario and Link. Due to shelf space constraints, other figures likely will not return to the market once they have sold through their initial shipment.

Meanwhile, analysts believe that Nintendo will sell $1 billion worth of amiibo. Clearly, the demand for rare figures such as Marth has encouraged investors and analysts to believe in Nintendo this holiday. Whether these rare figures are truly gone, and if this rarity will apply to any figures in Wave 2 launching this Friday, remains to be certain as the holidays continue.

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A man with a plan. My favorite video game franchise is Pokemon, but his favorite video game is Resident Evil 4. I can also tell you trivial cartoon factoids.