DeNA Nintendo Mobile Game Announcement Approaching

DeNA Nintendo

Ahead of the first  disclosed on Twitter that the first of five mobile games in the partnership will be announced in the next four months. He wants to make sure DeNA follows through on the plans as the late Satoru Iwata would want them to. DeNA is currently planning the announcement of the first of five mobile games.

Meanwhile, DeNA’s Shintaro Asako recently took the stage at Pocket Gamers Connect San Francisco 2015 to discuss their collaboration with Nintendo on mobile. He confirmed that Nintendo’s mobile games will be “free-to-start”, and that Nintendo wishes to target the wider audience in markets like China and other emerging markets.

Mr. Asako also revealed that it took 5-6 years of talking to Nintendo to create mobile content. Originally, DeNA proposed that Nintendo should release games on their Mobage browser platform in Japan, which Nintendo declined. With the growth and change of the mobile market the conditions became right for Nintendo to work with DeNA, and take advantage of growing markets. He re-confirmed that DeNA will be providing the back-end technology while Nintendo will create the games-as-service.

The Nintendo deal is a huge, huge deal. Nintendo has the best IP, and IP that’s perfect matched to smartphones. It took us 5 or 6 years to convince them. We wanted to convince them to release games on Mobage [DeNA’s browser platform]. They didn’t like it. Five years later, the industry has changed. The market has changed. Nintendo wanted to attract a lot of people who they don’t reach today, including China and emerging countries.

I think our games might change the way people play mobile games. Successful mobile games needs to be discoverable. I’m convinced there will be hundreds of millions of people who will want to play free-to-start Nintendo games.

The entire keynote panel can be seen below. The Nintendo-focused discussion begins at 27:01:

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A man with a plan. My favorite video game franchise is Pokemon, but his favorite video game is Resident Evil 4. I can also tell you trivial cartoon factoids.