Damon Baker’s Non-Answer on North America’s Lack of New Nintendo 3DS

New Nintendo 3DS

North American 3DS fans don’t like the light ambiguity of Nintendo’s vagueness on the lack of the standard New 3DS model. The smaller variant of the upgraded 3DS has now launched worldwide, everywhere except in North America. The company so far has issued a statement that , and we have suspected that the omission may have to do with retailers in North America. In a new interview with Nintendo Life, Nintendo’s Damon Baker discussed a number of topics, including the backlash regarding the New 3DS.

To which, he said this:

Yeah (laughs). Look, the face plates are super cool, but we’re a different market. And now we have clear differentiation between those three systems. Before, there was a very limited difference between the 3DS and 3DS XL: other than size. It was the same resolution, same functionality… now, there’s the 2DS, 3DS, and New 3DS XL, all of which have their own functionality and features. The different price points give it a clear message for consumers. The core audience… we weren’t going to win with them on that decision. But we had to think about expanding the user base, we had to be able to market it and make it easy to pick up for consumers.

During Nintendo’s latest investor’s briefing, we learned that the New Nintendo 3DS XL has revived flagging hardware sales in the west. The system’s sales slumped over the holidays where the New 3DS was unavailable, rightfully so, as dedicated players had no reason to pick up systems when a new version was approaching. For as Satoru Iwata said, the momentum of the New 3DS XL has led to better launch numbers than the original 3DS XL when it launched in 2012, never mind the fact that the hardware’s install base has increased in that time thanks to software.


Thanks to these consumers and some highly anticipated titles being released simultaneously, we had a good launch despite it not being the usual sales season. Our next challenge is to keep this sales momentum.

So despite the continued protests of North American 3DS fans, it appears that the New 3DS XL is doing its job of reviving interest in the 3DS platform. What are your thoughts on Damon Baker’s blanket statement on the New 3DS?

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Editor-in-Chief (Former)

A man with a plan. My favorite video game franchise is Pokemon, but his favorite video game is Resident Evil 4. I can also tell you trivial cartoon factoids.