Amiibo Has Sold 10 Million Worldwide, Iwata Apologizes for Stock Situation

Amiibo Cross-game compatibility

In last night’s Investors Briefing, one of the discussion points for Nintendo was, naturally, amiibo. A continued point of frustration and elation, Nintendo has revealed that over 10 million amiibo figures have shipped worldwide since November 2014. A whopping 66% of amiibo have sold in the United States and Canada, but a smaller 20% in Europe, a paltry 11% in Japan, and a terrible 3% in Australia.

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When speaking to investors, Satoru Iwata once again apologized for the amiibo shortages, and that they were doing all they could about resupplying the desired figures to the marketplace. But as with February, he made no guarantees that everyone would be happy. In his words:

We launched a new product category – amiibo – simultaneously with “Super Smash Bros for Wii U,” and the end of the subject fiscal term marked a total shipment of approximately 10.5 million units worldwide. As we had shipped approximately 5.7 million units by the end of calendar year 2014, it is safe to say that we achieved very strong growth even in the period immediately after the year-end sales season was over. Our assessment is that people purchase additional amiibo figures without any seasonal bias, as they are relatively more affordable than video game titles.

Our consumers have been inconvenienced by stock shortages on some of the figures in our amiibo lineup. We have increased production for amiibo figures that have sold out very quickly after launch, that are indispensable to play a certain game and for which we have received strong demand from retailers and consumers. However, we are very sorry that we can’t promise at what point we will likely be able to resolve the current situation because figures such as these require a considerable amount of time to produce, store shelf space is limited and it is difficult to precisely predict the exact amount of overall demand.

On the other hand, the number of software titles compatible with amiibo is increasing and consumers’ recognition and understanding for amiibo has improved significantly compared to the launch period, so we believe that we can predict further sales growth.

Much of this statement to investors echos Nintendo’s previous public apology made this week. Of course, we have been inconvenienced, so Nintendo has to prove they are able to rectify the stock problem. Meanwhile, they are doubling down on amiibo in general, with the promise of NFC card amiibo expanding the line this fall.

What do you think of Iwata’s word? Do you herald it as gospel truth, or empty lies?

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A man with a plan. My favorite video game franchise is Pokemon, but his favorite video game is Resident Evil 4. I can also tell you trivial cartoon factoids.